For many years advertisers have hailed audience data as the be-all and end-all for campaign optimization — and for the most part, it’s worked.

But given the future landscape of the protected web, what got us here won’t get us there. An increasingly obscured view of customer journeys and behaviors between devices, websites and walled gardens, leave many to argue that audience targeting has had its day.

In this session we will hear from a selection of brands that are using new sources and types of data to construct a holistic customer view and create campaign strategies that are well-informed and poised for success. 

Has Audience Data Had Its Day? 

October 23rd 2020

Steve Katelman 
EVP Global Strategic Partnerships, Omnicom

Sayantika Mukherjee 
Performance Marketing Lead,

Kristina Goldberg 
VP, Strategic Services,