With everything that’s happened in 2020, Google’s January announcement that it would be removing third-party cookies from Chrome might feel like a distant memory.

However, as more publishers and browsers reveal their own privacy-protecting moves, and an opt-in web settles in as the new norm, industry pundits are declaring an end to the foundational marketing measurement approaches that have fueled two decades of digital growth.

Marketers are asking: What now?

Join our panel of industry experts as they share their theories on how marketing measurement will evolve as brands take on the task of navigating this change.

Can Marketing Measurement Survive in a Cookieless World?

October 23rd 2020

Paulo Lima Leal
Online Marketing Manager,
PagSeguro

Nizan Teeni 
Head of Performance,

Dentsu

David Smith
VP Performance,
Leisure Pass Group