San Francisco (February 11, 2011) – Kenshoo (www.kenshoo.com), a global leader in search marketing and online advertising technology, today announced the completion of successful integration with retargeting in the Kenshoo Enterprise platform. Retargeting is the most recent channel beyond search that Kenshoo has incorporated into its digital marketing software so that customers can view data from multiple marketing programs in a single dashboard and take action to optimize campaigns.
“Kenshoo was built from day one to an open integration standard,” said Nir Cohen, Co-Founder and Chief Technology Officer at Kenshoo. “By creating a flexible platform, we can bring in emerging media channels and help our customers better manage budgets and drive results.”
To date, Kenshoo has successfully supported the following channels on a global basis through automated data transfers and API protocols: retargeting, search engine optimization (SEO), social networks, display ad networks, affiliate networks, and niche content publishers. Marketers can port data from these campaigns into the Kenshoo Enterprise platform to de-duplicate conversions, view full path-to-conversion data and set attribution weights to meet their unique business criteria.
“I’ve been very impressed with Kenshoo’s ability to seamlessly tie in other channels,” said Dillon Smith, eMarketing and Social Media Manager at Golfsmith International. “With the successful integration of retargeting, I can now view my campaign side-by-side with search. This will help me make better decisions and improve ROI.”
Kenshoo is a digital marketing software company that engineers technology solutions for search marketing and online advertising. Kenshoo’s global platform delivers the control, automation and results needed to make better investments across search, social and display campaigns. Advertisers, agencies and marketing providers use the Kenshoo EnterpriseTM and Kenshoo LocalTM suites to direct more than 15 billion USD in online sales revenue and over 1 billion USD in annual ad spend. Kenshoo powers eight of the ten largest ad agency networks and five of the top ten retailers. With campaigns running in more than 100 countries, Kenshoo customers include such brands as Barnes and Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group, Walgreens, and Zappos. Kenshoo has nine international offices and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.