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Cross-Channel Digital Marketing Remastered

How to achieve full-funnel marketing with a cross-channel approach

It has become more important than ever before for marketers to drive online product sales. Being successful means that marketers must build relationships with customers to aid them in their purchase decisions with the right information when they want it. They must engage them at key inflection points across channels to reinforce their value, carefully shape their buying criteria, and leverage every signal possible to better understand what messaging is needed at the right time.

Find out how you can take your cross-channel digital marketing to the next level in this whitepaper.

Download the report

Cross-Channel Digital Marketing Remastered

Read the Report

While over 82% of marketers in a recent study say that they have a customer-led approach in their planning, only 13% of brands feel they have reached that goal. 

These three channels provide plenty of options for marketers to drive conversions, but conventional wisdom dictates that harnessing the full power of the marketing investment requires cross-channel synergy versus a siloed channel approach. 

The new path forward for marketers seeking to maximize cross-channel influence is to leverage each channel’s unique benefits in the funnel to engage consumers throughout their purchase paths. Marketers need to take a step back, acknowledge where and how each channel works best, and then holistically plan with a cross-channel strategy.

What's missing? New, critical areas where CPG marketers need data

The CPG landscape has changed dramatically over the last five years. As more consumer buying behavior migrates offline to online, CPG marketing budgets have followed. The digital transformation isn’t new, but its dramatic acceleration has caught many companies off guard and unprepared. 

Additionally, new competition from direct-to-consumer (DTC) and private-label brands are forcing CPGs to rethink their market strategies. To fuel data-driven decision making, CPG marketers need much more data than ever before.

Read this report to learn about the kinds of data CPG marketers need, ways they can get that data, and how best to use it once they do. 

Read this report to learn more about:

  • Why marketers need to focus on Search, Social, and Ecommerce advertising as the key to digital success

  • How the new rule of marketing is to stop thinking of your sales path and focus on each customer’s individual buying journey

  • The strengths and weaknesses of each channel and why aggregating them into a single funnel is the best approach

Read the report today!

Read the Report