Have you been using Stories Ads?
Consumers have shifted screen time from desktop computers and TVs to mobile devices. This mobile-first mindset has changed the way people share and connect online. Posts are real time, visual and authentic.
Stories are an ephemeral, visual experience within Instagram, Facebook, Messenger, and WhatsApp. They offer an immersive, full-screen experience optimized for mobile viewing. Because stories disappear after 24 hours, users are motivated to share candid moments throughout their day. At Facebook’s 2018 Developer Conference, the company noted that Stories will become the top way that users will post and share content by 2019.
As advertisers follow consumers to their preferred content, Stories Ads are quickly becoming an important new ad format for marketers to master.
In this eBook, learn creative best practices for developing compelling Stories Ads that drive marketing performance.
Also check out the Kenshoo webinar, What’s Your Story, for more information on this topic.