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San Francisco, CA September 13, 2010
KENSHOO, the leading provider of online demand generation SaaS solutions for the enterprise and local markets, today announces the hiring of Aaron Goldman as Chief Marketing Officer. This newly created position signals KENSHOO’s commitment to delivering client-driven solutions and thought-leadership within the digital marketing industry.
Goldman is the author of the recently published book, “Everything I Know about Marketing I Learned from Google”. In early 2009, he founded Connectual, a digital marketing consulting and matchmaking firm, and has helped companies like Omnicom Media Group,, Adify Media, and Elevate Studios with marketing and business development.
Previously, Goldman served as Vice President of Marketing and Strategic Partnerships at Resolution Media. During his nearly five-year tenure on the executive team, Goldman managed corporate marketing, industry relations, and new business development, working with advertisers like Bank of America and Dell while sitting on the advisory boards of Google, Yahoo, and Microsoft.
In the CMO role at KENSHOO, Goldman will oversee corporate marketing, product marketing, trade marketing and public relations. Specifically, he will be tasked with strengthening the company’s unique value proposition, articulating its vision, and increasing its presence in the marketplace.
“We are thrilled to have Aaron joining the KENSHOO family,” said KENSHOO CEO Yoav Izhar-Prato. “His deep knowledge of the search and digital marketing industry and strong relationships with advertisers, agencies and media partners position us well for continued growth and client innovation.”
“I’ve been a KENSHOO supporter for a long time,” added Goldman. “They have the best product on the market and a world-class team behind it. Everyone that works for and with KENSHOO has nothing but great things to say so I’m excited to help spread the message.”