by Susan Kuchinskas, ClickZ
“Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo’s Global Search Advertising Trends report.
The report found that, globally, search spending for Q1 2013 is up 15 percent year-over-year, while click-through-rates (CTRs) are up a very positive 62 percent. Total search spending in 2012 was up 32 percent from 2011.”
Read the full article on ClickZ.com.