Cell phone accessories are a very competitive category. See how this stylish brand partnered with Kenshoo to boost conversions and ROI with Amazon Advertising campaigns
Oftentimes, marketers know what needs to be done, but the resources and expertise to do the job properly aren’t available in house.
This can become a pressing issue when there are products to launch and goals to hit. Take the case of a popular cell phone accessories brand, which ranks as one of Amazon’s top 50 sellers worldwide, with products consistently ranked among the channel’s top 20 best-selling cell phone accessories.
With the major release of a new phone about to hit the market and a huge accessories opportunity to capture, it was time to add Amazon Advertising campaigns to an already robust organic search program. The brand turned to Kenshoo Ecommerce and Kenshoo’s Expert Services Team to ensure the best possible results.
With deep experience running cross-channel campaigns on Facebook, Google and Amazon, the Kenshoo team provided strategy and expert execution for the cell phone brand’s Amazon campaigns. Ultimately, conversion rates surged to 14%—a 40% improvement prior to working with Kenshoo—and ROI exceeded their initial target by a factor of 3.
With Kenshoo Ecommerce, vendors, sellers, and brands can create, manage, forecast and optimize product-driven campaigns at scale. Take Amazon advertising to new heights and understand your products like never before.