Updated: March 2020

What is the CCPA?

on January 1, 2020 a new consumer law entered into effect in the State of California titled the California Consumer Privacy Act of 2018, more commonly known as the “CCPA”.

The CCPA applies to the use of personal information related to California residents (‘consumers’), imposes disclosure obligations and provides consumers with a set of rights.

For the purposes of the Kenshoo services, Kenshoo is a service provider, and Kenshoo’s customers are businesses under the CCPA.

What is Personal Information?

The definition of Personal Information under the CCPA is very broad, covering wide range of  information relating or that can reasonably be associated, directly or indirectly, with a consumer or a household, such as names, identification numbers, location data, online identifiers or information about an individual’s education, health, employment, genetic, and biometric data.

Kenshoo collects individuals’ contact details if they submit them through Kenshoo’s website, including work related information if they apply for a position. Kenshoo also collects log-in credentials (usernames and passwords) of Kenshoo customers’ users and related usage data, and further collects IP addresses when processing data on behalf of its customers.

Kenshoo also produces aggregated insights and reports inferred from such information. For further details please see our privacy policy at: https://kenshoo.com/privacy-policy/.

How is Kenshoo addressing the CCPA?

We have invested significant efforts to meet the CCPA requirements, and we continue to do so on an on-going basis.

Here are just a couple of examples of how we do it:

  • Kenshoo employs adequate information security measures, procedures and policies, backed by certifications and annual audits to the SOC II.
  • Kenshoo has in place procedures and policies, including, for example, breach management procedures and preparations to support requests to exercise rights under the CCPA.
  • Kenshoo provides individuals with opt-out options from mailing lists and from sharing data with third parties.

If you have any additional questions about the CCPA you are welcome to contact Kenshoo’s Data Protection Officer at: privacy@kenshoo.com.