Yellow New Zealand is on a mission to help New Zealand Businesses thrive by developing Digital Marketing Solutions that help them grow. Yellow has a combination of 1700 bespoke and reseller clients. The leadership team’s goal is to transform Yellow into a market-led digital company and keep in step with the digital trends consumers love.
Prior to adopting Kenshoo Local in August 2019, the Yellow Campaign team used a proprietary workflow system that had been adapted to support campaign management. This system was expensive to maintain, lacked budget management, optimisation, automation and cross channel campaign management capabilities. Ultimately they were looking for a fit for purpose platform to scale and optimise campaigns across 1700 accounts on Google, Microsoft Advertising and Facebook.
Yellow’s primary goals were to:
Yellow worked with Kenshoo on a phased approach, with phase 1 focused on the bespoke clients. Following a quick self-serve onboarding of these accounts via bulk-sheets, the team used Kenshoo Local to:
In addition the Yellow team had very specific workflows that they wanted the Kenshoo support team to adapt to. Kenshoo developed a customised plan for them which involved bespoke training, 24/7 slack support and strategic services.