Socialpoint is a world-renowned mobile game developer and publisher. Its user acquisition team has been utilizing Kenshoo Apps for over seven years to drive performance across Facebook and Apple Search Ads for all of its popular games, including Dragon City. By using Apple Search Ads, Socialpoint is able to promote its apps at the top of search results in the App Store.
Having used Kenshoo Apps for some time, the Socialpoint was already seeing benefits such as being able to better manage and scale its campaigns across multiple geographies by changing bids and adding keywords in bulk. However, the team was still changing bids manually within the solution which was incredibly time consuming and with aggressive volume and D3ROI goals they knew they had to adapt.
The team adopted the Automatic Full Funnel Bid Optimization feature within Kenshoo Apps to take the hard work out of daily manual keyword bidding. After working with the Kenshoo and Apple Search Ads teams to define the optimal campaign structure – Socialpoint was able to focus the automatic bidding within Kenshoo towards achieving full tunnel targets.
The solution allowed the team to set specific target goals against all of their in-app actions and automate their keyword bid decisions around the clock. With better control over their eCPA’s, they were able to bid more effectively on the keywords that worked for them, increasing their volume and overachieving their D3ROI goals.
Since activating auto-bidding, Dragon City saw a 30% increase in volume and significant increases in D3ROI. The following performance improvements were also recorded after making the shift to auto-bidding: