Kenshoo Experiments Helps Kushinda Avoid A Performance Drop Through Fast And Efficient Test And Learn
Kushinda, a digital advertising agency based in the UK, was revamping the landing pages for one of their online gambling clients with the goal of driving more conversions. In order to ensure the revamped landing pages would actually improve conversions, the agency set about to run experiments. Testing provides critical insight into how marketers’ campaigns are performing as external influences change, especially in a highly competitive space like gambling. For Kushinda, testing their client’s new landing page was particularly critical, as it is arguably the most important way to drive conversions in this industry.
Using publisher test and learn tools would cost them time going back and forth between the publisher platform and Kenshoo (where the conversion data was stored) and lacked the ability to run multiple tests at once.
Kushinda turned to Kenshoo for its powerful, always-on Experiments solution. This made it easy to run tests quickly, often, and at scale. For Kushinda, this ensured they could continuously monitor results and inspired greater confidence in their tests.
By seeing performance populate during the experiment flight, the agency could immediately understand the direction of the results, allowing them to effortlessly present data-driven decisions back to their client. With an always-on testing functionality and rich reporting, Kenshoo Experiments offered quick and nimble verifications of planning assumptions – a tool the agency was eager to use more of to keep pace with the ever-changing world of gaming.
Kushinda discovered that their existing page had 35% stronger CPA, 66% improvement in CVR & 100% higher Conversions over the revamped landing pages. Kenshoo Experiments made it easy for the agency to adopt a test and learn approach, helping them quickly dispute the false assumption that the revamped page would boost performance, effectively avoiding a substantial drop in performance for their client.
Kushinda (formally Optibid) launched in 2016 by Ubud, a London-based marketing company that specializes in the online gaming industry. The success of Ubud’s online campaigns led to the creation of Kushinda. We saw the need for a truly great multi-dimensional digital marketing platform that could replicate our success across other industries through PPC, SEO, and Design marketing.
- Kushinda, a digital advertising agency based in the UK, was revamping the landing pages for one of their online gambling clients with the goal of driving more conversions.
- Kenshoo Experiments
- 35% stronger CPA
- 66% improvement in CV
- 100% higher Conversions
“Monitoring our tests through Kenshoo’s Experiments solution enhanced our confidence in the results and delivering those back to our clients — allowing for more strategic discussions regarding further tests and improvements.”
Nirmal Samarasinghe - Head of Performance