Tinuiti, a large independent performance marketing agency, leverages Kenshoo to manage their Search and Shopping advertising campaigns for leading retail clients.
One of their clients, a global manufacturer, was using Google Smart Bidding to hit their target ROAS, but had the challenge of manually managing their budget as it is extremely time consuming to continuously update their budget constraints.
Tinuiti turned to Kenshoo to take advantage of a powerful suite of solutions that complement publisher automated bidding to improve performance and efficiencies. With Kenshoo, Tinuiti was able to easily download the client’s active Smart Bidding portfolios and control spend using Budget Navigator. Budget Navigator is a proprietary pacing and forecasting tool that empowers clients to predict investment outcomes and optimize towards their goals.
Kenshoo’s machine-learning forecasting technology provides continuous feedback on expected results and monitors pacing so you aren’t manually updating your constraints. This was a game changer for Tinuiti’s retail giant and gave them an efficient way to optimize performance – finding the sweet spot between spend and ROI. In this way, Tinuiti was empowered with full control of their client’s budget as well as valuable insight into the impact of their investments.
By using Budget Navigator with Smart Bidding, the Tinuiti team saw immediate results for their client. Traffic jumped 13%, driving average order value and conversions. As a result, overall revenue increased 15%, compared to the prior period. In addition to boosted performance, they were more efficient with their spend, decreasing their average CPC by 10%.
Tinuiti is the largest independent performance marketing agency across the Triopoly of Google, Facebook, Amazon and beyond. With expert knowledge in search, social, Amazon & marketplaces, mobile apps, CRM & email marketing and more. Every solution is built on best-in-class analytics with brilliant creative delivered by exceptional strategists. Tinuiti’s cross-channel expertise helps clients identify and acquire customers, then retain or reactivate audiences throughout the digital journey.
Learn more at http://www.tinuiti.com.
“Overall, using Google Smart Bidding + Kenshoo’s Budget Navigator led to many positive trends. The team saw an increase in CVR & AOV, in conjunction with an increase in traffic helped drive higher overall revenue and conversion volume from these campaigns, while savings on Average CPC helped boost efficiency and stay within the Shopping budget.”
– Shana Wolfert, Senior Specialist for Shopping & Feed at Tinuiti