The iProspect team was looking for new and innovative ways to improve their client’s bidding and reporting, as well as increase the scale and efficiency for their advertising on Amazon. In addition, the team was looking for new ways to automate previously manual tasks so they could focus on more strategic initiatives for their clients.
Kenshoo Ecommerce helped the iProspect team address their challenges with the following solutions:
Bidding & Optimization
Since working with Kenshoo Ecommerce, the iProspect team has seen a reduction in their client’s Advertising Cost of Sales (ACoS) on Amazon, improved budgeting efficiency by setting up portfolios, as well as ensuring overspending is a thing of the past. In addition, their client has seen an 84% YoY return on their investment and a 159% increase in overall revenue.
iProspect is a global, award-winning agency – focused on converting consumer intent into action and driving business performance for the world’s largest brands, including Diageo, Hilton, Burberry, General Motors, Procter & Gamble, Gucci, and Microsoft. The iProspect team works across a network of 4,600 employees spread over 94 offices in 56 countries.
In 2018, iProspect won more than 200 awards including 15 leadership recognition awards and 25 Agency of the Year titles and was named Digiday’s Agency of The Year. iProspect is named a Leader in The Forrester Wave™: Search Marketing Agencies, Q4 2017, #1 Global Digital Performance Agency by RECMA, Industry Agency of Choice at The International Performance Marketing Awards, and took home 4 Effie awards across the globe in 2018.
iProspect is part of the Dentsu Aegis Network, a wholly-owned subsidiary of Dentsu Inc.