Scaling Non-Brand Campaigns for Stronger Performance
eToro, the world’s leading social trading platform, has been using Kenshoo Apps to run Apple Search Ads for a number of years. In that time it has seen great performance on its brand campaigns (learn more here). However, its non-brand campaigns weren’t seeing a similar level of success globally and the team knew there was growth potential.
Turning Things Around With Strategic Support From Kenshoo Client Services
Still being relatively new to Apple Search Ads, the team at eToro turned to the experts within Kenshoo’s Client Services for strategic support. Kenshoo undertook a comprehensive review of the existing account structure and provided recommendations, drawing on best practices from Apple Search Ads on how to restructure non-brand campaigns. Once the changes had been implemented on one campaign, Kenshoo Apps was used to quickly copy the campaign in bulk to other countries and regions – leaving the team with the simple task of just editing the Countries and Regions, followed by localizing keywords accordingly..
After all of the campaigns had been setup in each market, custom metrics were created that ensured Kenshoo’s automated bidding solution optimized towards the metric that mattered to eToro most: Registrations to First Time Deposits.
In addition, the team benefited from the advanced reporting capabilities available within Kenshoo Apps. Using pivot tables built into the UI, they are able to quickly see all of their campaign data across multiple countries and regions in one place – and export it easily to share with other stakeholders.
More Markets. More Budget. Better Performance.
Using Kenshoo Apps, eToro was able to save time on campaign creation and management – enabling them to scale quickly across more global markets. Not only that, thanks to the recommendations from the Kenshoo team, performance improved as a result of the account restructure. Not only did they see a 20% reduction in CPA, but they increased budgets for their Apple Search Ads activity by 90% as a result of the success.
- Structure and scale non-branded Apple Search Ads campaigns.
- Kenshoo Apps
- 20% reduction in CPA
- 90% increase in Apple Search Ads activity