Challenge

The Editus team was challenged with managing monthly budgets at scale; individual campaigns with their own unique targeting, messaging and budget which required the team to rebuild and create a new campaign each month. Needless to say, this required a great deal of time from the team and manual work that increased the risk of a potential mistake that could result in missed targeting, under or over delivery, as well as missing performance opportunities. Add in the need to analyze reporting of past performance which required the aggregation of data from many campaigns for each client, the Editus team decided to reach out to Kenshoo for a solution.

Solution

For the Editus team, Kenshoo’s solution for automatic budget pacing combines the power of budget pacing, making it easier to reach their budget and performance goals. Its advanced visualization features allow them to view and manage progress towards their goals at scale with easy-to-interpret charts, visible at a glance and enables the team to easily monitor the portfolio pacing status and pinpoint the ones that require extra attention. With Kenshoo, the Editus team can keep the same campaign as an evergreen campaign and have budget pacing leverage their Facebook daily Campaign Budget Optimization goals to pace monthly budgets.

Results

With Kenshoo, the Editus team no longer needs to spend hours rebuilding campaigns each month, spend more time aggregating reporting rather than analyze reporting but can now invest their time on more strategic initiatives for their campaigns.

Background

Editus is the reference for local search in Luxembourg. For more than 40 years, Editus connects businesses and individuals in Luxembourg and the surrounding Greater Region. Referential database in Luxembourg, Editus is also the Marketing Partner of one out of two local businesses. We offer our customers Marketing solutions tailored to their needs with the sole purpose of attracting attention to their business through channels like Google, Facebook & LinkedIn.

Challenge

  • Managing monthly budgets at scale; individual campaigns with their own unique targeting, messaging and budget which required the team to rebuild and create a new campaign each month.
  • Analyze reporting of past performance which required the aggregation of data from many campaigns for each client.

Solution

  • Kenshoo’s solution for automatic budget pacing combines the power of budget pacing, making it easier to reach their budget and performance goals.

Results

  • With Kenshoo, the Editus team no longer needs to spend hours rebuilding campaigns each month, spend more time aggregating reporting rather than analyze reporting but can now invest their time on more strategic initiatives for their campaigns.