Challenge

Strong Walmart advertising performance compelled a “Big Four”’ agency’s client, a multinational toy brand, to double down and dig deep.  During onboarding, the agency team realized that Walmart’s self-service platform had only basic reporting capabilities.  Without a more advanced analytics tool set, they wouldn’t be able to derive actionable insights and maximize their client’s performance potential.

Solution

Kenshoo’s advanced analytics suite helped the agency team get the most from data.

  • Advanced data segmentation and sorting capabilities made in-depth analysis easy
  • Rich and interactive data visualizations helped surface trends, anomalies, and opportunities to optimize

Results

With Kenshoo, the “Big Four” agency team was able to analyze data at scale, make more informed decisions, and strengthen the performance of their client’s Walmart Sponsored Products campaigns.

About Kenshoo

Kenshoo is the leading marketing technology platform for brands looking to plan, activate and measure growth strategies across the most-engaging digital channels.  Kenshoo offers the only marketing solution that combines data-driven insights and best-of-breed optimization to help make informed decisions, scale and measure performance across Walmart, Amazon, Google, Facebook, Microsoft, Apple Search Ads, Pinterest, Snapchat, Instagram, Verizon Media, Yandex, Yahoo Japan, and Baidu.  Kenshoo’s machine-learning algorithms and artificial intelligence leverage market signals and enable companies to predict and keep pace with the omnichannel customer journey.  With 27 international locations and backing by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures, Kenshoo generates over $350 billion in annualized revenue for the world’s top brands.