Leverage insights powered by artificial intelligence and machine learning to enhance your marketing program.
Robyn Feldmar & Kim Theune - Paid Search Associate, Performance Media, Walgreens, Walgreens
Maximize campaign performance with information that otherwise would have gone uncovered. Smart Tags not only inform you of results behind the scenes, but also provide solutions to help maximize your marketing program.
Smart Tags unlock the "Aha!" moments in your life. Now, when an advertiser notices a decrease in performance on an ad that previously performed well, a Smart Tag appears, exposing exactly what happened and what to do about it.
By relying on only the metrics and data available today, advertisers are constantly theorizing why one ad performed better than another or what external factors may be impacting results. Smart Tags skip the guesswork by providing the answers to questions you may never have thought to ask.
With more information than ever before appearing automatically in your Kenshoo dashboard, you can spend less time on deriving insights from your results and more time planning and executing.
Tags product groups containing products which we’ve identified as highly searched for in ecommerce platforms.
Tags keywords with the same keyword text and match type as another keyword in the same ad group or campaign, or in another campaign targeting the same audience, location and device.
Tags ads which are underperforming within their ad groups. This tag is powered by Creative Boost, our unique engine for ensuring you get the most out the optimization of your creatives.
This smart tag identifies keywords that are blocked by negative keywords and enables you to take direct action from the recommendations panel.
Quickly identify and address any significant changes to the distribution of your clicks by device with the Device Shift smart tag, for campaigns under publisher optimization.
Identify which audiences have a significant shift in their click or spend share and create an automated alert so you’re informed immediately about shifts in future.
Contact Kenshoo for a personalized demo.