Leverage insights powered by artificial intelligence and machine learning to enhance your marketing program.
Insights That Drive Business ImpactIn today’s era of big data, advertisers are armed with a wealth of information.
But numbers alone still leave you guessing why your performance declined, why your ad isn't effective or if there are outside factors that may be impacting your campaigns.
Kenshoo's Smart Tags are automated labels that provide actionable insights into campaign performance and optimization.
For more information on this feature, read the article Feature Focus: Smart Tags Help You Take Action on Popular Products.
Robyn Feldmar & Kim Theune - Paid Search Associate, Performance Media, Walgreens, Walgreens
Save Time and Maximize Performance at Scale
Scale Your Campaigns
Maximize campaign performance with information that otherwise would have gone uncovered. Smart Tags inform you of results behind the scenes and also provide solutions to help maximize your marketing program.
Understand Your Performance
Smart Tags unlock the "Aha!" moments in your life. Now, when an advertiser notices a decrease in performance on an ad that previously performed well, a Smart Tag appears, exposing exactly what happened and what to do about it.
Skip the Guesswork
By relying on only the metrics and data available today, advertisers are constantly theorizing why one ad performed better than another or what external factors may be impacting results. Smart Tags skip the guesswork by providing the answers to questions you may never have thought to ask.
Improve Your Strategy
With more information than ever before appearing automatically in your Kenshoo dashboard, you can spend less time deriving insights from your results and more time planning and executing.
Benefits of Kenshoo Smart Tags
Always-OnAnalyze performance in real-time and leverage machine-learning and user feedback to improve.
ProactiveIdentify issues you never recognized before the issues even occur.
ActionableBeyond just stating your ad is underperforming or your results aren’t good, Smart Tags provide you with recommendations and easy-to-execute solutions.
The Following Smart Tags Are Currently Available
Tags product groups containing products which we’ve identified as highly searched for in ecommerce platforms.
Tags keywords with the same keyword text and match type as another keyword in the same ad group or campaign, or in another campaign targeting the same audience, location and device.
Tags ads that are underperforming within their ad groups. This tag is powered by Creative Boost, our unique engine for ensuring you get the most out of the optimization of your creatives.
This smart tag identifies keywords that are blocked by negative keywords and enables you to take direct action from the recommendations panel.
Quickly identify and address any significant changes to the distribution of your clicks by device with the Device Shift smart tag, for campaigns under publisher optimization.
Identify which audiences have a significant shift in their click or spend share and create an automated alert so you’re informed immediately about future shifts.
Power your digital marketing with Kenshoo
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