Once you’ve scheduled your offline data upload, Facebook matches your offline events with the people on Facebook who viewed or clicked your ads. Kenshoo’s new offline conversions grid shows you the number of events that were matched and attributed. In addition, you can view your offline attribution within Kenshoo’s performance grids, by using columns such as Purchase Offline or Lead Offline Conversion.Here’s the workflow, in a nutshell:
1. You schedule the automated upload of your offline events data file.
2. When the file is uploaded, Kenshoo compares the columns in your file with the Facebook fields, and notifies you of any issues.
3. Once any issues have been resolved, Kenshoo uploads your offline event set to Facebook, and shows it to you in the offline conversions grid.
Each time your file is updated, Kenshoo automatically uploads the new events to Facebook according to a schedule you define.
What you need to start tracking your offline conversions in Kenshoo: