Kenshoo’s Inventory Based Campaign Solution
Delivers Time Savings and Improved Performance

  • What are Inventory Based Campaigns?

    Kenshoo’s Inventory Based Campaigns solution enables advertisers to automatically update campaigns based on inventory availability and merchandising. Through a feed that connects directly to the company’s internal inventory system, Kenshoo IBC updates keywords and ad copy on a regular basis to match the most recent pricing and promotions.

What Inventory Based Campaigns Can Do For You

  • Connect With Accuracy

    Connect with your highest value opportunities by accurately representing inventory across search engine publishers
  • Improve Efficiency

    Eliminate manual work and improve efficiency by automatically generating accurate and relevant search ads across publishers
  • Automate Optimization

    Capture incremental opportunity with automated optimization

Reduce Effort with Inventory Based Campaigns

  • Build

    Inventory Based Campaigns are built automatically according to a set of predefined rules which can be customized on each level (campaigns, ad groups, keywords and ads) according to the business inventory structure and needs.

  • Generate

    Using the rules, Inventory Based Campaigns will automatically generate item-specific entities, based on price, description or any other attribute from your feed.

  • Pause

    Inventory Based Campaigns will also automatically pause entities related to items that are out of stock, and reactivate when there is new inventory.

  • Create

    Inventory Based Campaigns can be created across multiple SEM publishers and use any optimization (bid policy/KPO) you are using in Kenshoo.