Kenshoo’s Inventory Based Campaign Solution Delivers Time Savings and Improved Performance
Inventory Based Campaigns are built automatically according to a set of predefined rules which can be customized on each level (campaigns, ad groups, keywords and ads) according to the business inventory structure and needs.
Using the rules, Inventory Based Campaigns will automatically generate item-specific entities, based on price, description or any other attribute from your feed.
Inventory Based Campaigns will also automatically pause entities related to items that are out of stock, and reactivate when there is new inventory.
Inventory Based Campaigns can be created across multiple SEM publishers and use any optimization (bid policy/KPO) you are using in Kenshoo.