• Enabling Audience Bidding at Scale

    Kenshoo’s bid multipliers capability enables advertisers to easily execute a nuanced bidding strategy within a single ad set. You no longer need to create dozens of ad sets in order to apply unique bids per segment. Understand the value of your audience and easily apply the appropriate bid to age, gender, location and more with the advantage of consolidating bids within just one ad set.

    Save time and improve performance by leveraging Kenshoo’s bid multipliers to enhance your social advertising.

Enhance Your Bidding Strategy to Maximize Growth

  • Save Time

    Eliminate the need to create and manage multiple ad sets.
  • Scale

    Easily apply bid multipliers templates to ad sets.
  • Maximize Performance

    Maximize results by setting higher bids for the segments with higher lifetime value.

Apply Unique Bids to Segments That Matter Most to You

  • Device

    Set unique bids based on the devices on which your ads are served, such as desktop, mobile, iOS, Android and more.

  • Placement

    Apply unique bids to placements such as Messenger, Instagram, Audience Network, and more to match your bid to your customer’s experience.

  • Location

    Set custom bids based on the location of your audience with unique city, zip, state, and country bidding.

  • Demographic

    Brands can customize bids for unique age groups or gender to match their bids with the profile of their customers.

  • Travel Intent

    Travel brands can apply custom bids within their ad sets based on length of stay or time until travel.

Natural Intelligence Improves Time Savings And ROAS With Kenshoo’s Bid Multipliers

Challenge

  • While Facebook was able to identify younger audiences were engaging with Top10.com’s ads, they were unable to identify and optimize towards older customers who eventually signed up for more content and proved to be more valuable to the brand.

Solution

  • Natural intelligence leveraged Kenshoo’s Bid Multipliers solution to apply a nuanced bidding strategy within one single ad set to enable advertisers to leverage signals indicating Lifetime Value and apply them to their social advertising.

  • 25%

    ROAS Increase

  • 7.5

    Hrs Saved

Ready to make the most of your marketing?

Contact Kenshoo for a personalized demo.