Kenshoo + Google: An Expanded Relationship for a New Dawn of Search Marketing

  • Budget Navigator + Smart Bidding

    Kenshoo and Google have partnered together on bid optimization with the support of Smart Bidding in the Kenshoo platform. With Budget Navigator + Smart Bidding and analysis grid support, clients can achieve better results as well as manage all optimization cross-publisher in one platform.
  • Enjoy the powers of Budget Navigator while also benefiting from auction time bidding capabilities and other additional signals unique to Google Smart Bidding. Our unique solution enables you to meet your budget goal along with your Target CPA or Target ROAS goal. By layering Budget Navigator on top of Smart Bidding, you can manage your investment across one or more portfolios and meet your business goals.
  • Unavailable with Smart Bidding alone, Budget Navigator helps you control your pacing and accurately forecast your campaigns. It also provides forecasting analysis to find the sweet spot between spend and ROI. After all, at some point, as you add more budget, every campaign will eventually hit a point of diminishing returns. Knowing how and where to invest your dollars is not easy without the aid of technology to calculate the data.

Kenshoo Budget Navigator: An Evolutionary Planning Tool Powered by Machine Learning

  • Intelligent Forecasts

    A “what-if” forecasting engine to uncover investment opportunities and guide budget allocation across campaigns, publisher, geos, products, and more. Define portfolio groups (Investments) that match your business structure and visualize potential return on any given budget.
  • Dynamic Budgeting

    Kenshoo automatically regenerates forecasts on a daily basis and adjusts bid and budget allocations to get you the best results. Simply define a plan by setting a budget and KPI goals, and the necessary budget allocations will be made for you.
  • Continuous Feedback

    Continuous feedback on your plan’s progress means peace of mind. Track how your plan is pacing at anytime, and be automatically alerted if there are opportunities beyond your plan’s scope.

Benefits of Kenshoo Budget Navigator

  • Forecasts

    Predict investment outcomes with enhanced forecasting without having to execute. The forecast is automatically recalculated on a daily basis and new bid and budget directions are applied to the bid policies.

  • Efficiency

    Do more with less, at 10x the scale with relaxed data requirements. Plan length of 7-100 days. Unlimited number of portfolios, cross portfolios, in an investment.

  • Optimization

    Optimize to your business KPIs and budgets. Budget allocation visibility and reallocation among portfolios during the cycle.

  • Monitor

    Get continuous feedback on expected results at the end of the plan period. React quickly to major market dynamics with automated alerts.

Gain Control Of Your Smart Bidding with Kenshoo

  • Analysis Grid Support

    Kenshoo also allows you to manage Smart Bidding strategies directly in the Analysis Grid.
  • Automated actions is also supported for these strategies in the grid.
  • Using rules and filtering, clients have the ability to automatically change Smart Bidding targets.

ShopFácil.Com Leverages Kenshoo + Smart Bidding For Impressive Results

"Kenshoo’s bidding technology enabled us to not only beat our paid search shopping revenue targets but also reduce the amount of time spent on paid search each week!" - Fabio Kawaguchi, Media Manager, One Digital

  • 17%

    Revenue Increase

  • 18%

    Target ROAS

  • 10%

    CPC Decrease