Kenshoo's Automated Actions Enables Advertisers to Leverage Signals to Enhance their Social Campaigns Automatically.
Global Media Strategist
Schedule automated optimizations to take place when
performance begins to spike or
Example: Automatically send an
email notification and/or increase
the daily budget of Ad Sets by
10% if ROAS has increased 20%
week over week.
Sync automated actions with weather conditions including Sunny, Cloudy, Rain, Snow, Temperature, and Wind
Example: Set up raincoat ads to
deliver in specific locations where it is raining and shorts creative to deliver when temperature = >90o
Take specific action on social if
Ads from your brand or
competitive brand airs on TV
Example: Increase Facebook
budgets whenever your
competitor’s commercial airs on
Sync optimizations with prevalent health conditions such as Common Cold, Flu & Dust, Arthritis, Pollen, Migraine and more.
Example: Promote your new Soup product line in locations where the Common Cold index is high and illness is prevalent.
Take specific action whenever your
Ad Sets reach specific spend or
experience spend changes
Example: Set ad sets to no longer
spend after they’ve reached their
designated Conversion or Lead
Increase in Sales
Decrease in CPA