Kenshoo's Automated Actions capability enables advertisers to leverage signals to enhance their social campaigns automatically.
Global Media Strategist
Schedule automated optimizations to take place when
performance begins to spike or
Example: Automatically send an
email notification and/or increase
the daily budget of ad sets by
10% if ROAS has increased 20%
week over week.
Trigger automated actions with specific weather conditions including sunny, cloudy, rain, snow, temperature, and wind.
Example: Set up raincoat ads to
deliver in specific locations where it is raining and display shorts creative when temperature exceeds 90 degrees.
Take specific action on social if
ads from your brand or a
competitor air on TV.
Example: Increase Facebook
budgets whenever your
competitor’s commercial airs on
Sync optimizations with prevalent health conditions such as common cold, flu, dust, arthritis, pollen, migraine and more.
Example: Promote your new soup product line in locations where the common cold index is high and illness is prevalent.
Take specific action whenever your ad sets reach specific spend levels or experience spend changes.
Example: Set ad sets to no longer
spend after they’ve reached their
designated conversion or lead
Increase in Sales
Decrease in CPA