Kenshoo's Automated Actions capability enables advertisers to leverage signals to enhance their social campaigns automatically.

  • Rule-Based Optimizations

    Leveraging industry-leading technology, Kenshoo’s Automated Actions can trigger changes to bids, budgets, statuses, and creative for ads and ad sets. This capability can also send alerts based on weather conditions, health conditions, performance trends, ROI changes, TV airings and much more!


  • Optimize Your Campaigns at Scale

    Set automated actions to optimize your ads, ad sets, campaigns and portfolio of campaigns to define unique rules for your business.

Leverage Automated Rules to Activate Every Aspect of Your Marketing Campaign

  • Refresh Creative

    Automate creative refreshes based on scheduled rules.
  • Change Status

    Turn campaigns, ad sets or ads on or off in real-time.
  • Shift Bid / Budget

    Increase or decrease your bids and budgets automatically.

Andrew Macintosh

Global Media Strategist

Kenshoo was a big game changer for us. We were able to scale to 2-3X the workload without adding resources to meet our globalization goals. Without the level of sophistication they provided in ad creation, we wouldn’t have been able to manage that scale.

Automate Optimizations Based on Customizable Conditions

  • Performance Trends

    Schedule automated optimizations to take place when performance begins to spike or decline.

    Example: Automatically send an email notification and/or increase the daily budget of ad sets by 10% if ROAS has increased 20% week over week.

  • Weather Signals

    Trigger automated actions with specific weather conditions including sunny, cloudy, rain, snow, temperature, and wind.

    Example: Set up raincoat ads to deliver in specific locations where it is raining and display shorts creative when temperature exceeds 90 degrees.

  • TV Signals

    Take specific action on social if ads from your brand or a competitor air on TV.

    Example: Increase Facebook budgets whenever your competitor’s commercial airs on television.

  • Health Conditions

    Sync optimizations with prevalent health conditions such as common cold, flu, dust, arthritis, pollen, migraine and more.

    Example: Promote your new soup product line in locations where the common cold index is high and illness is prevalent.

  • Spend Changes

    Take specific action whenever your ad sets reach specific spend levels or experience spend changes.

    Example: Set ad sets to no longer spend after they’ve reached their designated conversion or lead threshold.

Fashion-Forward AMARO Finds Success With Kenshoo Social's Automated Actions

Challenge

  • As AMARO started to exponentially grow in size and online presence, they needed to manage their campaigns and paid channels in the most efficient way possible.

Solution

  • AMARO leveraged Kenshoo’s Automated Actions feature to implement bid and structure changes based on real-time performance factors and weather conditions.

  • 52%

    Increase in Sales

  • 38%

    Decrease in CPA