Today we announced a partnership with Spredfast, a social media management software company that allows brands and marketers to manage owned social media campaigns across Facebook, LinkedIn, Twitter, YouTube, Google+, and Flickr. The Kenshoo Social and Spredfast integration allows brands to track and strategize across paid and owned social media campaigns to improve overall results.
These types of partnerships are critical for successful social media performance and all marketers should be asking their technology providers how they can integrate their owned and paid social campaigns.
When brands are managing their campaigns in silos, without the paid and owned sides talking to each other, there are many things that can get lost in translation; such as, understanding the value or credit to be given to interactions, aligning on the right priorities, overlapping workflows, etc. It’s like….
In the end, consumers don’t care if there are two different marketing departments managing the paid side and the owned side; it’s all one fluid experience for them (hopefully!). So check out the Kenshoo Social and Spredfast PR and see how you can start breaking down the silos in your organization!