INFINITY AWARDS SUBMISSION
- Capitalize on the success of Dynamic Ads (DA) on Facebook by using the same tactic on Instagram.
- Expand into other mid-funnel tactics that would ultimately drive people further down the funnel.
- Created add to cart, view content, nesting strategies, and removed age and gender restrictions for DA campaigns in order to maximize investment and increase reach.
- Enabled Kenshoo Portfolio Optimizer to allow the algorithm to choose which ad set was performing best and automatically adjust bids and budgets to hit return on ad spend (ROAS) goal.
- Expanded their direct response program to include Instagram.
- Beat their return on ad spend (ROAS) goal by 10x during a key time of year.