INFINITY AWARDS SUBMISSION Objective Capitalize on the success of Dynamic Ads (DA) on Facebook by using the same tactic on Instagram. Expand into other mid-funnel tactics that would ultimately drive people further down the funnel. Solution Created add to cart, view content, nesting strategies, and removed age and gender restrictions for DA campaigns in order to maximize investment and increase reach. Enabled Kenshoo Portfolio Optimizer to allow the algorithm to choose which ad set was performing best and automatically adjust bids and budgets to hit return on ad spend (ROAS) goal. Results Expanded their direct response program to include Instagram. Beat their return on ad spend (ROAS) goal by 10x during a key time of year.