Social media has completely changed the landscape of human interaction. Marketers need to keep their fingers on the pulse of what’s happening in this consumer arena.
Prior to the age of social media, marketers would conduct elaborate studies to survey and assess engagement, affinity, and sentiment for their brands. In today’s digital world, social media platforms allow brands to communicate and interact with consumers while leveraging invaluable analytics to measure performance and growth. Brands must be present on social media in a meaningful way, or they could lose revenue in the long run.
Sprout Social recently curated a comprehensive list of social media stats that you need to know to grow. We’ve pulled out some key metrics that will help drive your strategy for scale and efficiency with your social media campaigns.
In terms of sheer growth, advertisers continue to increase investment in social media within their marketing mix.
According to Sprout, Facebook retains its position as the leading platform for social media advertising. With over 2 billion active users, it’s still the most popular social network even with usage remaining fairly static from 2016 to 2018.
For a long time, conversations about Instagram revolved around how it would monetize the platform. As we now know, it not only has a solid monetization model but has influenced the way users engage with social media. One example of an impactful addition to the platform was IGTV, which allows users to share long-form video content.
Marketers should monitor the metrics, and shift investment accordingly, as Instagram evolves and expands:
Twitter has announced substantial updates coming in 2019 to increase activity and create authentic engagement on the platform. As these changes roll out, keep an eye on performance and stay up to date on new policies and offerings.
In terms of growth and engagement, Twitter is still a contender with 88% of marketers advertising:
While LinkedIn might not be the place to reach a broad, general audience, it is the professional network that allows B2B companies to engage with a niche audience.
If your company services other organizations, you’ll want to monitor its growth metrics to inform your strategy:
If you’re responsible for marketing your business or care about social media marketing trends, it’s important to stay on top of these trends.
If you want to learn how to take your social advertising programs to the next level, check out Kenshoo Social or contact us today for more information or to schedule a demo.
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