Louis Guerrero, Sr. Product Marketing Manager, Social @ Kenshoo
Marketers seem to always be strapped for time.
Thinking back to my days in the agency world before coming to Kenshoo, there just never seemed to be enough hours in the day to get the basic tasks of social advertising done let alone the deep analysis and strategic work that could really positively impact my campaigns.
I remember a lot of late nights and early mornings to hit deadlines.
Does this sound familiar to you?
In today’s era of big data, marketers have endless information to analyze and derive insights from. But the numbers alone can still leave you guessing as to why performance declined or why an ad is ineffective. That’s because there’s a stark difference between data and insights.
For marketers, data is simply the numbers…clicks, impressions, conversions, sales.
Meanwhile, insights are the nuggets of truth that marketers can put into action to achieve better performance.
In essence, data is a raw material to be refined and insights are the valuable end result.
Or…data = haystack, insight = needle.
Another issue with data is that it takes time to crunch. As a result, you could end up utilizing and deciphering only a fraction of the data at your disposal which limits the potential of improving your campaigns.
At Kenshoo, we know that a marketer’s technology platform needs to do more than just sit there and wait to be used.
Kenshoo’s Insights Panel surfaces performance trends, forecasts, relevant products, and other actionable insights to empower brands and agencies to make more informed decisions that impact their marketing. Marketers can now have a clearer and more complete picture of their program and outliers impacting their program.
Some of the things that Insights Panel surfaces include:
Identify key performance insights. Insights panel surfaces actionable insights that solve common challenges you face today. Whether it’s uncovering why certain ads are not performing well or alerting you of trends that may affect your campaigns, Kenshoo’s Data Intelligence enables you to save time and make more informed decisions that lead to maximized performance. You can now see a consolidated view of their insights and take action on them, all in one single view.
Manage your alerts and notifications. The new insights panel makes it easier for you to find and manage all of your alerts and notifications that have an impact on auction trends, performance changes, and events. Notifications regarding deprecated targeting, account changes and more are easily accessible in one centralized location.
View a summary of your recent actions. Insights panel makes it easier to know the current status of recent actions a user has taken. Within the insights panel, you can view relevant actions and current changes occurring in your ad accounts. This way you are always informed of the status of any of your downloads, errors and more.
The launch of Insights Panel is just the first step in a roadmap of features that will help to make your day a bit more efficient and effective. We know that being able to surface and take action on insights quickly are key to successful marketing.
“Kenshoo views the future of marketing requires that humans and intelligent machines working together in harmony,” says Crissi Cupak, Senior Director of Product, Kenshoo. “We continue to develop more automation driven by artificial intelligence and machine learning to pass those tasks that computers are best equipped to handle. In parallel, we see the role of marketers evolving to take on more strategic and creative responsibilities and Insights Panel will be a central repository for all of our insights features. This way, Kenshoo clients can log in every morning and quickly get to the information they need in order to quickly turn insights into action.”
Social media marketers need more than loose reporting on brand impressions and engagement. They need to mobilize their audience mix while connecting the dots to real business growth. They need to understand, at scale.
Kenshoo Social is the leading social advertising platform for enterprise marketers to surface insights and drive performance of their campaigns.
Contact us today or set up a quick and easy demo.
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