Facebook Audience Insights. In his contributed post to the Local Search Association blog, Build Your Skills: Facebook Audience Insights for Local Marketers, Kenshoo’s Sr. Product Manager of Local Paul Zemaitaitis shares what just might be the most powerful, free tool on the planet for marketers to mine audience data.
Facebook offers a free tool to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more.
As Paul explains, there are many dimensions to the Facebook dataset available for marketers such as:
Check out Paul’s post to learn more about Facebook Audience Insights including step-by-step instructions on how to get started and best practices on how you can use the tool to improve your marketing—both on Facebook and for the rest of your marketing channels.
From the Facebook IQ home page
Facebook’s free audience data can take your social campaigns to the next level, but to take a quantum leap forward, learn more how Kenshoo Social helps marketers to maximize ROI, increase productivity, save time, and surface even more key insights to grow your social advertising programs.
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