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The Evolution of Search Engine Marketing Software to Total Search Intelligence

In the new era of search—native search engine-provided tools have advanced considerably, making automated publisher bidding accessible at low or no cost to all search marketers, effectively leveling the playing field. Now, those who want to make the most of their SEM ad spend don’t necessarily need to have a decade of experience under their belts. This means every search marketer has to up their game to find a competitive edge. The new standard for search engine marketing software isn’t just about managing campaigns well. Total search intelligence goes beyond standard search metrics and best-in-class bid strategies.

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