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Marketing Measurement Was Already Hard When We Had Cookies, Now What?
May 12, 2020
Can “Test & Learn” Guide Marketers Through a Crisis? It’s the Only Thing That Will.
April 13, 2020
Questions from Kenshoo’s “The State of Paid Search” Webinar
March 20, 2020
Time to Insight (TTI) Matters in Marketing Measurement
March 11, 2020
The Road to a Test-and-Learn Organization Part 1: Learn from the Netflix Testing Process
December 19, 2019
Test-and-Learn Organizations Find Marginal Gains for Big Improvements
October 18, 2019
Paid Search Bid Strategy A/B Testing Done The Right Way
September 24, 2019
A New Day: Welcome to Impact Navigator
May 23, 2019
Apple ITP 2.2 (Intelligent Tracking Prevention): What Marketers Need to Know
May 07, 2019
Marketing Metrics: Just 9% of Marketers Feel Their Organizations Truly Understand Attribution
March 04, 2019