The dust seems to have finally settled on the long holiday weekend, and according to several reports both formal and informal, that dust is largely colored green. Green, as in money: transactions, average order size, revenue, and other metrics are widely reported as being up this year compared to 2009. Here’s a recap of several reports related to paid search ads, online holiday shopping, and so forth.
Kenshoo: Budgets, Transactions, Revenues Up
Kenshoo, a provider of digital marketing software that’s used by five of the top 10 US retailers, says search advertising boomed during the month leading up to, and including, the Black Friday/Cyber Monday weekend. In its first Online Holiday Shopping Report, Kenshoo says search ad budgets, transactions, and revenue were all up this year:
Overall, for the 26-day period ending with Cyber Monday, 2010 search advertising budgets were up 31% compared to 2009. Total online sales transactions increased 83% during this time, resulting in 60% more online sale revenue for retailers.