Sandi Main, Director of Product Marketing, Search
Kenshoo wants you to spend more time on high value tasks like your campaign strategy and messaging. That’s why we’ve developed the Bing Upgraded URL Migration Tool – to eliminate as much manual, error prone, and tedious work from your days as possible. Depending on your volume, Kenshoo’s migration tool could save you weeks of effort in migrating your Bing upgraded URLs!
This innovative migration tool is available exclusively through Kenshoo and further strengthens our leading position in client service.
Keeping up with measuring campaign performance and understanding how consumers are responding to your ads is time consuming – especially when you have high volumes of campaigns, ads, sitelinks, keywords, and audience segments.
The current structure of Destination URLs that combines landing pages and tracking parameters together in one URL makes even simple changes more complicated. Upgraded URLs break apart the final landing page from tracking parameters, allowing you to manage them separately. And, the good news is that Bing upgraded URLs are the same format as Google Upgraded URLs.
According to Bing, Upgraded URLs offer the following benefits:
Manage and update tracking information for multiple URLs with a single shared tracking template. Turn hundreds, thousands or millions of URL bulk edits into one quick change.
Quickly and confidently make tracking changes to your URLs using a campaign-level tracking template without your ads being sent to review by our policy team. This means your ads keep on running, so you don’t lose out on potential conversions.
Track additional insights with new custom parameters and dynamic text substitutions to learn more about the source of your ad clicks.
Bing will discontinue support for Destination URLs in 2018, so don’t wait! Get started with your migration now, and you’ll be able to take advantage of these benefits during the holidays.
In Kenshoo, it is very easy to understand which URLs have already been upgraded. Upgraded URL status is part of the Analysis Grid, so you can simply apply a filter to get a list of what needs to be upgraded. Additionally, you have a lot of flexibility in how you migrate to Upgraded URLs, and you can choose the best option for your needs.
Kenshoo’s migration tool allows you to select your Bing campaigns and the entities that you’d like to upgrade (e.g. keywords, ads, sitelinks, or all) and upgrade them all at once with a click of a button. We’ve reverse engineered the complex structure of the URLs so that you don’t need to understand it. The migration tool, when applied to Google’s Upgraded URLs, saved significant amounts of time and reduced errors. This is the most efficient way to upgrade your URLs. And, it’s only available through Kenshoo! With the time savings, you can focus on activities that drive value and achieve your business goals.
Other options for migrating:
If you have Bing campaigns that have been mirrored from Google, the URLs will be upgraded automatically if you’re synchronizing the landing pages. This is a very efficient way to upgrade your URLs if the landing pages are the same between entities. And, there is no need to understand the URL structure.
Manual migration is the most time-consuming and error prone option. It requires understanding of the complex URL structure in order to break them apart accurately. Each keyword, ad and sitelink must be updated individually. Depending on the number you have, this process could take weeks! So, this method would typically be used for new entities or if you’re editing an existing entity.
More efficient than manually through the UI, you can use Kenshoo bulksheets to export your current settings, update them in Excel, and export them back in. However, you still need to understand the complex structure of the URLs in order to break them apart accurately.
When it comes to these large industry migrations you can rely on Kenshoo to support you through the process and provide the clarity and simplicity needed to navigate these challenges!
The beta program began in July, and we’ve already seen high adoption.