Request a Demo

Plan, activate and scale effective marketing across the most engaging digital channels and leading media worldwide.

Platform

Stay at the top of your industry with tailored solutions and in-house expertise for connecting with your most valuable audiences.

Industries

Learn about Kenshoo client success and benefits alongside thought-provoking, research-backed content across the digital marketing space.

Resources

Dive deep and discover more about Kenshoo; learn about our awards, leadership, office locations and current positions.

Company

Platform
Request a DemoIndustriesResourcesBlogCompany

© 2021 Kenshoo, Ltd. All Rights Reserved.
Privacy Policy. Cookie Policy. Recruitment Privacy Policy.

Platform

SocialEcommerceSearchAppsNavigatorLocal

About

Learn About KenshooOffice LocationsCareersRequest a DemoPress ReleaseKenshoo in the NewsEvents

Resources

CapabilitiesInsightsCase StudiesBlog

© 2021 Kenshoo, Ltd. All Rights Reserved.
Privacy Policy. Cookie Policy. Recruitment Privacy Policy.

Beyond the Bid: 
Kenshoo's Total Search Intelligence

The new competitive advantage in SEM is intelligence enabled by technology to fuel insight-driven decision making

Native search engine-provided tools have advanced considerably, making automated publisher bidding accessible at low or no cost to all search marketers, effectively leveling the playing field. 

 

Beyond the Bid: Kenshoo's Total Search Intelligence

What’s changed: To be successful with SEM, you can no longer simply be great at bidding and ads—it’s about intelligence.

Total Search Intelligence is comprised of three distinct categories areas:

With paid search commanding the lion’s share of digital budgets, the significance of this channel to brands is abundantly clear.

Consumers influenced by brand messaging at any stage of the funnel turn to search engines as one of the primary methods to research purchase decisions, making paid search advertising uniquely valuable in the media mix.

Read this report to learn more about:

  • Native search engine-provided tools have advanced considerably, making automated publisher bidding accessible at low or no cost to all search marketers, effectively leveling the playing field. 

  • In order to compete, search marketers must leverage internal and external data to fuel exceptional insight-driven marketing

  • The three categories of Total Search Intelligence include data, performance, and measurement

  • Recent innovations in machine learning and AI can help marketers to stay one step ahead of the competition

Read the Report

Download the report

Data intelligence 
to help search marketers connect and parse data from multiple sources, with AI-enabled analytics and insights.


Read the Report

Performance intelligence 
which enhances publisher bidding models with added signals and custom controls to maximize results

Measurement intelligence 
that helps search marketers to interpret performance, understand anomalies, and refine optimization