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New keyword-based bid policies manage all Baidu advertising through Kenshoo

San Francisco (July 17, 2012) – Kenshoo (, a global leader in digital marketing software, today unveiled two new rules-based bidding policies designed to improve return on investment for Kenshoo clients advertising on Baidu, the leading search engine for China.

“By fine-tuning the algorithm to more specifically address the nuances of Baidu’s competitive advertising environment, Kenshoo advertisers have a better opportunity to improve performance on China’s top search engine,” said Philip Chiu, Managing Director, Kenshoo APAC. “Kenshoo has brought many efficiencies to search and digital advertising, and we will continue to deliver impactful and innovative advances to advertisers focused on the APAC region.”

Kenshoo’s new rules-based bidding policies for Baidu, ‘Increase Profit for Baidu’ and ‘CPA for Baidu,’ will more specifically address intricacies of Baidu search advertising than the general bidding algorithms available to advertisers directly through Baidu. As top search engines and social networks around the globe continue to adjust their own algorithms and technologies, Kenshoo engineers are constantly monitoring, tweaking, measuring and optimizing the Kenshoo software to give advertisers an edge in the marketplace.

“Kenshoo consistently delivers new competitive advantages for us,”said Sam Hu, SR Manager SEM at CTRIP the largest travel brand in China, “Having the ability to manage keyword bids in an environment that specifically addresses the nuances of Baidu should make a tremendous difference for us and this is only the latest in a long line of innovations for the China market from Kenshoo. They help us keep ahead of the competition.”

About Kenshoo
Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital and Arts Alliance. Please visit for more information.Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.