by Jim Belosic

Businesses spend lots of money on Facebook ads to drive traffic to their custom tabs. According to February 2012 data from Kenshoo, Facebook ad budgets grew 109% month-over-month in the fourth quarter of 2011. It could be argued that a large percentage of the traffic seen on Facebook can be contributed to third-party services and thus far in Facebook’s history, they’ve shown to value this and the profit it brings to the platform.

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