
Kenshoo Automotive Marketing Technology
Kenshoo Automotive Marketing Technology
Empowering Automotive Marketers with Bespoke Solutions
In the past, automotive brands could rely on television advertising for mass reach. However, as tv loses ground to digital streaming—much of it commercial-free—advertisers must find new ways to move the needle with consumers. This means more marketing channels across a fragmented online world. However, the tradeoff of complexity comes with an opportunity to leverage the power of digital advertising to deliver 1:1 more personalized messaging at scale. The brands that can master these channels will be able to compete in the next generation of auto advertising.Kenshoo Drives $7B in Advertising Spend Across the Most Critical Media
