In the past, automotive brands could rely on television advertising for mass reach. However, as tv loses ground to digital streaming—much of it commercial-free—advertisers must find new ways to move the needle with consumers. This means more marketing channels across a fragmented online world. However, the tradeoff of complexity comes with an opportunity to leverage the power of digital advertising to deliver 1:1 more personalized messaging at scale. The brands that can master these channels will be able to compete in the next generation of auto advertising.
"We went from working weekends to letting Kenshoo Social do the hard work for us. We have saved hours of time by adopting automated actions and the results speak for themselves."
Elif Hacibektasoglu, Associate Digital Director
“Kenshoo’s 3rd Party Audience integrations help us reach the most qualified audiences”
Amy Hammond, Digital Marketing Director