Nich brings over a decade of experience in digital advertising, Ecommerce, and retail marketing technology—all from the backyard of Amazon in Seattle, WA. Nich spent the majority of his ad-tech career at venture-backed startups in Seattle, helping grow companies like AdReady and the Amazon-integrator Mercent Corp. (now a division of CommerceHub). Building on expertise developed integrating major brands and retailers onto Amazon’s Marketplace at Mercent Corp., Nich started an Amazon consulting firm helping brands run their businesses and advertising on Amazon’s complex marketplace. Later, after launching his own brand on Amazon, Nich joined forces with BuyBoxExperts to lead their Amazon Advertising unit, supporting top-tier brands’ PPC and DSP efforts on Amazon. Nich joined Kenshoo to help lead the Ecommerce/Amazon Advertising business unit, joining forces with the industry leader in search advertising, forecasting and planning technology as they pointed 12 years’ development of search technology toward the erupting Amazon Advertising opportunity. Nich holds a BA in Music Theory and History from Whitman College.