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Advanced attribution methodologies have helped marketers capture an abundance of customer data, arming you with more information than ever before. But how you turn this information into actionable insights that can inform future marketing investment decisions?

In the September 2014 Thought Leadership Paper, Cross-Channel Attribution Must Convert Insight Into Action, Kenshoo commissioned Forrester Consulting to evaluate attribution measurement by surveying marketers to understand levels of satisfaction with attribution results and the challenges faced along the way.

Download the study now to uncover Forrester’s key findings and recommendations for managing marketing investments.