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by Brian Anderson, Demand Gen Report

‘“In the B2B marketing space, a clean CRM and database is critical,’ said Nate Young, Director of Demand Generation at Kenshoo. ‘So it’s ‘junk in, junk out;’ you have to make sure that as your managing your data, that you’re staying on top of your CRM hygiene to collect the data that can be used later in terms of identifying different segments you can go after.”’

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