Record levels of consumer spending are expected during Black Friday and Cyber Monday this year. But how are you preparing your digital advertising efforts for what will be one of the biggest shopping days in Europe?
We invite you to join us in Amsterdam with a group of your peers for a roundtable discussion on this topic – followed by a few beers for those who wish to continue discussions.
MENU FOR DISCUSSION:
How are you managing strategy and spend across search, social and Amazon this holiday season and does this differ to how you manage it throughout the rest of the year?
What are the biggest challenges you face on Amazon at this time of year and how are you overcoming them?
What role do channels such as Pinterest & Instagram play in your holiday season strategy?