Fully Supporting Apple Search Ads through Kenshoo’s Mobile App Marketing Solution, Adquant by Kenshoo!
Kenshoo, a global leader in marketing technology, today announced it has reached General Availability (GA) support for Apple Search Ads in Kenshoo’s App Marketing solution, Adquant by Kenshoo.
Apple Search Ads help marketers with app discovery by offering them the opportunity to promote their app at the top of relevant search results on the App Store in select markets across North America, Asia Pacific and Europe, including the U.S., Japan, and the UK.
Now, app marketers can use the full power of Adquant to manage Apple Search Ads, including account creation, keyword discovery, campaign management, tracking and reporting. Combined with Kenshoo’s historical deep expertise in search and social marketing, Adquant delivers the next level of execution and insight for mobile app marketers.
Excitement from App Marketers
Just six weeks ago, Kenshoo launched a limited beta release of Apple Search Ads support. Within a week of launch, all beta slots were filled when 15 brands and agencies signed on to reap the benefits of added scale and automation to their Apple Search Ads campaigns.
These brands span different verticals including gaming, retail, automotive, and health & wellness. The Kenshoo beta clients are excited to now deploy today’s GA release and have begun ramping up media spend an average of 20% over their initial beta Apple Search Ads budget.
What have these early clients discovered? That managing app campaigns holistically, with the power to quickly launch and optimize at scale, really does matter!
“The ability to see all of our keyword performance in one place and make bulk bid adjustments in the Adquant platform has been a major time saver,” said Camden Andrews, Sr Strategist, Paid Search, Elite SEM — Performance Driven Marketing. “With Adquant, the time it takes to launch new campaigns, make optimizations, or pull deep insights has decreased by as much as 80%, allowing us to make regular bid changes and updates to our creative multiple times a week.
We’ve also been very impressed by the support of the Adquant team. They are quick to respond and incredibly supportive of our needs.”
Going Beyond the Install this Holiday Season
This is the time of year with the absolute largest spike in app downloads — 5X larger than the rest of the year. And as subscription pricing becomes more dominant across app categories, it is especially important for app marketers to make their first impressions their best impressions.
To reach iOS users natively, Apple Search Ads is key. 65% of App Store downloads are made as a result of a search, and Apple Search Ads has an average conversion rate of 50%!
But app longevity only starts with app installation; maintaining a home screen placement while spurring regular app utilization is key to this larger success. Adquant helps these app marketers with support for lifetime value optimization and cohort analysis that combines diverse marketing signals from across multiple publishers.
The combination of Adquant and Apple Search Ads is key to driving higher levels of consumer engagement. App marketers do enjoy the excitement of the holiday season, but they also realize their efforts must continue throughout the rest of the year.
Time to Get Started…
Apple Search Ads is currently available in select markets across North America, Asia Pacific, and Europe, including the U.S., Japan, and the UK.
To learn more about Adquant by Kenshoo please visit https://kenshoo.com/contact-us/ for more information!
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