Initial Results Show Increased Revenue and Return on Advertising Spend
San Francisco (September 13, 2017) – Kenshoo, the global leader in agile marketing, today announced the general availability of Kenshoo E-Commerce Marketing. Using cross-channel insights from social, search and now e-commerce, brands can better connect with consumers from discovery to point of purchase, with initial results demonstrating increased revenue and return on ad spend (ROAS), a decrease in cost-per-click (CPC) and considerable time savings.
E-Commerce as a marketing channel is poised to become one of the fastest growing areas of advertising due to its ability to reach highly engaged audiences with strong purchase intent. A survey commissioned by Kenshoo of 3,100 consumers across the USA, Germany, UK and France found that Amazon is one of the main sites that shoppers use to find products, alternative ideas and to compare prices. Read the full report here: Amazon: The Big E-Commerce Marketing Opportunity for Brands.
Leading media agencies have been quick to move on the opportunity. Caleb Erickson, Associate Director, Performance Marketing, Performics@Starcom comments that “I’ve saved so much time using Kenshoo eCommerce to manage Amazon Marketing Services campaigns. Making bid adjustments in bulk and monitoring ASINs daily has changed the way we manage campaigns. Our team is able to make more granular optimizations and we’re seeing the impact even after one month – higher revenue & ROAS while also lowering CPCs.”
Amazon’s growing impact on e-commerce and the future of shopping creates a tremendous opportunity for marketers to connect with consumers throughout their customer journeys. Kenshoo partner, Chacka Marketing, has embraced the new e-commerce channel in conjunction with a holistic omni-channel strategy – increasing performance for its brands whilst creating efficiency gains for the agency.
Janel Laravie, Chief Executive Officer of Chacka Marketing, comments that “Our job is to put our clients where their customers are. In order to do this, it’s critical for brands to be active on Amazon. Kenshoo E-Commerce Marketing helps accelerate and optimize our marketing initiatives to help connect our brands to their customers – at that crucial point of purchase. Being able to translate activity from Amazon to other channels such as Facebook and Pinterest, is incredibly valuable for our clients. There really isn’t any other offering like this out there in the market today.”
“We are thrilled to announce the general availability of Kenshoo E-Commerce Marketing starting with Amazon,” says Oren Stern, GM E-Commerce at Kenshoo. “Brands can now create, manage and optimize product-driven Amazon campaigns in Kenshoo – alongside Kenshoo’s Social and Search solutions.” Kenshoo offers straightforward and flexible reporting, end-to-end campaign management, e-commerce channel optimization, product eligibility and ad serving insights. This is just the first step in a robust product-focused platform to help brands gain complete visibility into product activity on Amazon while making the most out of their ad spend.
Contact Us to learn more about Kenshoo E-Commerce Marketing – the 3rd dimension in shopping.