San Francisco (June 16, 2010) – Havas Digital, the digital arm of Havas Media and one of the world’s largest global interactive advertising and communications groups, has selected KENSHOO, the leading provider of online demand generation solutions for the enterprise and local markets, to be their exclusive technology partner for search engine marketing. With revenues of $1.9 Billion in 2009, Havas is the holding company for the world’s elite ad agencies and media networks, including Euro RSCG, Arnold Worldwide and Havas Media. Brands that place their trust with Havas include Hyundai, Kia, Volvo, Peugeot, Citroen, Danone, Orange, Telefonica, Nike, Coca Cola, Axa, Fidelity, Carnival, Vodafone and many more.
Havas Digital will be using KENSHOO SearchTM, KENSHOO’s third generation end-to-end campaign automation platform to consolidate search, social and mobile campaign management and optimization. The award-winning, feature rich, fully scalable platform will be used by agencies under the Havas Digital umbrella around the world. KENSHOO Search offers advanced features for enterprise agencies such as automated RealTime campaigns, bid management, dynamic graphical reporting, full support for all languages and currencies along with countless other capabilities. The only truly international campaign automation solution, KENSHOO provides full international support, with offices throughout the world, including San Francisco, Chicago, New York, the UK, Europe, Australia, Japan, China and Israel.
“Throughout a comprehensive multimarket evaluation of search management platforms KENSHOO’s expertise, technology, and service shined. Their platform provides an awesome combination of features for enterprise standardization with local customization that will insure that Havas Digital can continue to scale our search operations globally as well empower our search specialists to succeed locally,” said Rob Griffin SVP, Global Director of Search for Havas Digital. “Clients demand a consistent level of quality, efficiency, flexibility, and results. We feel that KENSHOO’s experience, technology, and global footprint will help us deliver results that will positively impact our clients’ businesses. Our clients represent some of the most valuable brands in the world — brands that have trusted us with their continued success and growth — KENSHOO will be a critical component of how we maximize the value of those brands moving forward.”
“Havas Digital is a magnificent company that epitomizes quality and creativity. We are excited to partner with them to assist in driving ROI to their customers via online marketing. Havas is known for offering world class online marketing expertise and our cutting edge technology will help them continue in providing that high level of excellence to their customers.” – Yoav Izhar Prato, CEO Kenshoo.
About Havas Digital
Havas Digital is the umbrella holding company that manages all Havas Media’s interactive companies: Media Contacts and Lattitud, global interactive media networks; iGlue, new independent interactive media network; Mobext, mobile advertising network; Archibald Ingall Stretton UK and Spanish based creative shop expanding rapidly worldwide, One-to-One, specialized CRM solution in Portugal, and N2, strategic digital services network.
Havas Digital brands provide data driven marketing solutions across all interactive channels: digital, direct response, relationship based media, and design. Havas Digital’s companies work and complement each other bringing together professional expertise, proven strategic insight, and Artemis®, an advanced proprietary data platform and optimization engine, which allows the group agencies to maximize impact for the advertiser interactive marketing investment.
Havas Digital’s brands currently operate from 54 offices in 42 different countries across Europe, North America, South America, Asia, Africa and Australia, serving over 400 clients, including the market leaders in many industries such as Air France, Danone, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citröen, Repsol, Reckitt Benckiser, Hyundai Kia, and Vodafone, amongst others.