Kenshoo has acquired data intelligence platform Signals Analytics!

by Jim Belosic

Businesses spend lots of money on Facebook ads to drive traffic to their custom tabs. According to February 2012 data from Kenshoo, Facebook ad budgets grew 109% month-over-month in the fourth quarter of 2011. It could be argued that a large percentage of the traffic seen on Facebook can be contributed to third-party services and thus far in Facebook’s history, they’ve shown to value this and the profit it brings to the platform.

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