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The 8 Limbs of Enterprise Search Marketing

Globally, marketers are expected to spend $141+ billion this year on search ads and that number is forecasted to grow to $218+ billion by 2023.

With such huge growth in line, brands cannot afford to fail with search advertising.

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The 8 Limbs of Enterprise Search Marketing

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Enterprise search
Higher stakes where technology can be the difference

Enterprise search marketers have a different level of need from their technology than others. The sheer size and scale of these behemoths can number into the tens or hundreds of thousands of keywords (or more) with countless campaigns and ad groups.

Our report deep dives into the core reliances on your search marketing tool, and the key efficiency drivers needed.

It’s a question of how complex your business is. Over the years and as the investment in paid search has continued to grow, simple accounts have become bigger and more expansive.

With paid search commanding the lion’s share of digital budgets, the significance of this channel to brands is abundantly clear.

Consumers influenced by brand messaging at any stage of the funnel turn to search engines as one of the primary methods to research purchase decisions, making paid search advertising uniquely valuable in the media mix.

Amplify your expertise and strengthen search performance by leveraging the right technology

Our report takes a closer look at the essential technology key to a successful Enterprise Search campaign.

  • Advanced Analytics & Reporting
  • Workflow Efficiencies
  • Optimization Tools
  • Integration with other Systems
  • Audience Management
  • Automation
  • Cross-channel Capabilities
  • Budgeting Tools
Read the Report