Kenshoo Integrates with CitrusAd’s open API to Expand Global Retail Media Offering!

by Chief Digital Officer

“Question 1: How do you define ‘digital strategy’?”

“’I think digital strategy is redundant. At this point, there can be no strategy that doesn’t account for the digital world. So, digital strategy is really just strategy. That said, until all organizations start acting this way, it’s useful to keep using that term and reinforce digital thinking.’”

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