Objective Acquire a high volume of installs for World Chef, a newly launched game. Maintaining a low Cost Per Install (CPI). Solution Conducted soft launch iterative testing to determine strategy for the worldwide launch by testing a number of variables including bid models, creative, pace types, ad formats, targets and products. Implemented a phased targeting approach starting with nested lookalikes at each percentile (1-10%) based on iOS users who had installed the app. Moved to nested lookalikes at each percentile (1-10%) based on all Android users who had installed the app. Added more countries to their geo-targeting and switched focus from user acquisition to ROI, creating lookalike audiences based on Android and iOS in-app transactions. Kenshoo worked with Facebook to provide Social Point with daily reviews of performance as well as weekly strategy calls. Results Average conversion rate of 50%. The Instagram campaigns reached record-setting results with 13,000 installs in a single day on iOS!