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by Tara Johnson, CPC Strategy

“Moving into 2016, retailers should be focused on how to create a more personalized experience for shoppers, ensuring they are present at the key inflection points. With this comes a serious investment in mobile. Early 2015 holiday shopping season data from Kenshoo revealed that half of all retail search clicks on Thanksgiving and Black Friday were on a smartphone.”

Read the full article on CPCStrategycom