Objective Expand social success on Facebook to a new channel, Instagram, in order to create an omni-channel experience for users. Test supporting an additional channel with the same staff while continuing to meet performance goals without spending more time on creation, management, optimization, and reporting. Solution Launch Instagram ads quickly using Kenshoo and garner learnings early to beat the competition and enjoy efficient CPCs with little competition. Use bulk actions and filters to find ads that are performing and increase bids/budgets, as well as under-performing ads that needed to decrease bids/budgets. Results Drove cost efficient CPVs for our video view campaigns, $0.12 under benchmark.