- Utilize Facebook advertising to generate revenue and leads from page post link ads that led to donation sites at a low cost per lead (CPL).
- Implement numerous combinations of creative, audiences, ad types and landing pages to maximize ROI and leads.
- Utilize Kenshoo Portfolio Optimizer fueled by Kenshoo conversion tracking and the Facebook revenue pixel data.
- Leverage Dynamic Product Ads to target individuals that selected a contribution amount, but did not complete the purchase and convert.
- Increased ROI from page post link ads by 61% and decreased CPL by 87.6% from the original baselines.